Education
- JD, Texas A&M University School of Law
- BA, Baylor University
Admissions
- State Bar of Texas
Robbie Crosier
Partner
Robbie Crosier is a founding partner of Peters Kussmaul Crosier PLLC and the head of the firm's Corporate & M&A practice group, where he focuses on business acquisitions and outside general counsel services. Over the course of his career, Robbie has had the pleasure of serving as corporate counsel for hundreds of businesses across diverse industries, including hospitality, healthcare, technology, construction, education, real estate development, manufacturing, consulting, and private equity. His outside general counsel clients range from founder-led companies to the U.S. subsidiaries of international enterprises, for whom he and his team handle commercial contracting, corporate governance, acquisitions, employment matters, and day-to-day legal strategy.
Robbie's M&A practice focuses on guiding business owners through acquisitions, from founder-led exits to complex, multi-party transactions. He offers a hands-on approach to every stage of the process, from initial negotiations and due diligence to drafting agreements and ensuring seamless post-transaction integration. Robbie regularly serves as lead counsel on acquisitions across Texas, representing buyers and sellers in asset, stock, and membership interest transactions, from Main Street asset purchases to private equity-backed exits.
In addition to his private practice, Robbie serves as an Adjunct Professor of Law at Texas A&M University School of Law, where he supervises student practitioners representing business owners throughout Texas.
Robbie graduated an Honors Scholar with Distinction from Baylor University's University Scholars Program before earning his Juris Doctor from Texas A&M University School of Law. Outside of the office, Robbie enjoys spending time outdoors with his wife Skylar and sons Cooper and Parker.
Representative Experience
- Served as outside general counsel to a multi-venture hospitality and food-and-beverage group, including negotiation of a supply, branding, and training agreements, IP portfolio management, and entity structuring across the group's holdings.
- Served as U.S. counsel to the North American subsidiary of an international fiber-optic connectivity manufacturer headquartered overseas, advising the parent organization's U.S. leadership on commercial contracting, distribution, and employment matters, in addition to its strategic asset acquisition of a domestic components business.
- Represented an aerospace holding company in its acquisition of a defense electronics manufacturer, including pre-closing F-reorganization, SBA 7(a) acquisition financing, and negotiation of seller rollover equity in the acquirer's multi-entity platform.
- Represented the founder of an electrical and plumbing services company in the sale of the business to a private investment platform, including tax reorganization and negotiation of rollover equity in the acquiring entity.
- Served as outside general counsel to a Texas-based electrical switchgear manufacturer, including negotiation of customer terms and vendor onboarding agreements with national construction firms, confidentiality arrangements in connection with private equity partnership discussions, and formation of an affiliated ventures, including founder equity and executive compensation structures.
- Represented a private investor in the SBA-financed acquisition of a multi-location health and wellness chain, structured as a membership interest purchase, including negotiated indemnification provisions and post-closing purchase price allocation.
- Represented an optometry practice in its sale to a national private equity-backed eyecare platform, including healthcare regulatory matters and post-closing real property arrangements.
- Represented a venture-backed music technology company in serial acquisitions, including a stock-for-stock platform acquisition with convertible note conversions and a subsequent acqui-hire transaction.
- Represented an investment group in the acquisition of a certified public accounting firm, including structured preferred equity compliant with SBA lending requirements and state accountancy board ownership regulations.
- Represented a strategic acquirer in its acquisition of a competitor in the heavy manufacturing sector.
- Represented the seller of a custom cabinetry manufacturer in a stock sale, including seller financing arrangements and long-term facility lease negotiations.
- Represented a buyer in the bank-financed asset acquisition of an industrial services company, including senior credit facility coordination and broker-managed sale process.
- Represented a buyer in the asset acquisition of a transportation and logistics company, including negotiation of related real property lease arrangements.
- Represented the owners of a landscape architecture firm in the sale of the business, including state tax clearance and successor liability matters.
- Represented a member of a closely held company in contested buyout negotiations, including securities and governance considerations arising from a proposed investor offering.
- Served as outside general counsel to a healthcare practice consulting firm, including formation of affiliated ventures and design of equity incentive arrangements.
Representative matters are listed for general information. Every matter is different, and past results do not guarantee a similar outcome.
Associations and Involvement
- Texas A&M University School of Law - Adjunct Professor of Law
- Fellow - DAYL Foundation
- Dallas Association of Young Lawyers - Co-chair of the Transactional Committee
- Dallas Association of Young Lawyers - Leadership Class of 2025
Articles by Robbie
Caps and Baskets: How Buyers and Sellers Negotiate Risk in a Business Sale
A beautifully drafted set of seller promises is worth very little if the cap is too low to recover under or the basket is structured so you can never reach it. This article explains how caps and baskets control post-closing liability in a business sale, and how buyers and sellers negotiate each one.
Navigating the Letter of Intent: Binding Terms and Earnest Money Strategies for Business Buyers
Many business buyers assume a Letter of Intent is just a non-binding handshake on the purchase price. However, failing to lock in specific legal protections—or blindly agreeing to standard broker terms for earnest money deposits—can expose you to immense financial risk. This article breaks down exactly which LOI provisions must be legally binding and how to safely structure your deposit to protect your leverage and capital during due diligence.
Net Working Capital: How to Avoid Overpaying When Buying a Small Business
When you buy a business, you must also secure its operating capital. This article explains how to set a Net Working Capital Target to avoid overpaying or suffering a post-closing cash crisis.
The Benefits of Seller Financing for Business Buyers
Most business buyers see seller financing simply as a way to bridge a capital gap. But its most powerful function is strategic: a seller note ensures the seller has "skin in the game" after closing, turning them into a partner invested in your success. Learn how this alignment can lead to a smoother transition and set you up for long-term growth.
Asset Purchase vs. Stock Purchase: Tradeoffs for Buyers and Sellers
In nearly every business sale, the buyer and seller start with opposing goals for the deal's structure. Buyers push for an asset purchase to shield themselves from past liabilities and gain significant tax advantages. Sellers, on the other hand, aim for a stock sale to ensure a clean break and secure a more favorable tax outcome. This fundamental conflict over taxes and liability is the first major hurdle in any M&A transaction. Understanding why each side takes their position is the first step to negotiating a successful deal.
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