Robbie Crosier | Partner

    • JD, Texas A&M University School of Law

    • BA, Baylor University

    • Served as outside general counsel to a multi-venture hospitality and food-and-beverage group, including negotiation of a supply, branding, and training agreements, IP portfolio management, and entity structuring across the group's holdings.

    • Served as U.S. counsel to the North American subsidiary of an international fiber-optic connectivity manufacturer headquartered overseas, advising the parent organization's U.S. leadership on commercial contracting, distribution, and employment matters, in addition to its strategic asset acquisition of a domestic components business.

    • Represented an aerospace holding company in its acquisition of a defense electronics manufacturer, including pre-closing F-reorganization, SBA 7(a) acquisition financing, and negotiation of seller rollover equity in the acquirer's multi-entity platform.

    • Represented the founder of an electrical and plumbing services company in the sale of the business to a private investment platform, including tax reorganization and negotiation of rollover equity in the acquiring entity.

    • Served as outside general counsel to a Texas-based electrical switchgear manufacturer, including negotiation of customer terms and vendor onboarding agreements with national construction firms, confidentiality arrangements in connection with private equity partnership discussions, and formation of an affiliated ventures, including founder equity and executive compensation structures.

    • Represented a private investor in the SBA-financed acquisition of a multi-location health and wellness chain, structured as a membership interest purchase, including negotiated indemnification provisions and post-closing purchase price allocation.

    • Represented an optometry practice in its sale to a national private equity-backed eyecare platform, including healthcare regulatory matters and post-closing real property arrangements.

    • Represented a venture-backed music technology company in serial acquisitions, including a stock-for-stock platform acquisition with convertible note conversions and a subsequent acqui-hire transaction.

    • Represented an investment group in the acquisition of a certified public accounting firm, including structured preferred equity compliant with SBA lending requirements and state accountancy board ownership regulations.

    • Represented a strategic acquirer in its acquisition of a competitor in the heavy manufacturing sector.

    • Represented an acquirer in the purchase of a licensed professional engineering firm, including regulatory approvals governing ownership and control of licensed entities and structured seller financing.

    • Represented the seller of a custom cabinetry manufacturer in a stock sale, including seller financing arrangements and long-term facility lease negotiations.

    • Represented a buyer in the bank-financed asset acquisition of an industrial services company, including senior credit facility coordination and broker-managed sale process.

    • Represented a buyer in the asset acquisition of a transportation and logistics company, including negotiation of related real property lease arrangements.

    • Represented the owners of a landscape architecture firm in the sale of the business, including state tax clearance and successor liability matters.

    • Represented a member of a closely held company in contested buyout negotiations, including securities and governance considerations arising from a proposed investor offering.

    • Served as outside general counsel to a healthcare practice consulting firm, including formation of affiliated ventures and design of equity incentive arrangements.

    • Texas A&M University School of Law - Adjunct Professor of Law

    • Fellow - DAYL Foundation

    • Dallas Association of Young Lawyers - Co-chair of the Transactional Committee

    • Dallas Association of Young Lawyers - Leadership Class of 2025

    • State Bar of Texas

Robbie Crosier is a founding partner of Peters Kussmaul Crosier PLLC and the head of the firm's Corporate & M&A practice group, where he specializes in business acquisitions and outside general counsel services. Over the course of his career, Robbie has had the pleasure of serving as corporate counsel for hundreds of businesses across diverse industries, including hospitality, healthcare, technology, construction, education, real estate development, manufacturing, consulting, and private equity. His outside general counsel clients range from founder-led companies to the U.S. subsidiaries of international enterprises, for whom he and his team handle commercial contracting, corporate governance, acquisitions, employment matters, and day-to-day legal strategy.

Robbie's M&A practice focuses on guiding business owners through acquisitions, from founder-led exits to complex, multi-party transactions. He offers a hands-on approach to every stage of the process, from initial negotiations and due diligence to drafting agreements and ensuring seamless post-transaction integration. Robbie regularly serves as lead counsel on acquisitions across Texas, representing buyers and sellers in asset, stock, and membership interest transactions, and typically manages multiple active engagements at any given time, from Main Street asset purchases to private equity-backed exits.

In addition to his private practice, Robbie serves as an Adjunct Professor of Law at Texas A&M University School of Law, where he supervises student practitioners representing business owners throughout Texas.

Robbie graduated an Honors Scholar with Distinction from Baylor University's University Scholars Program before earning his Juris Doctor from Texas A&M University School of Law. Outside of the office, Robbie enjoys spending time outdoors with his wife Skylar and son Cooper.